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Quote by Theodore Levitt

Author

Theodore Levitt
Theodore Levitt

Theodore Levitt was a prominent economist known for his groundbreaking work in marketing and business strategy. Born on March 1, 1925, and passing away on June 28, 2006, Levitt's ideas transformed the field of marketing by emphasizing the significance of customer needs and the role of innovation in business success. more

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“I speak as an unregenerate reader, one who still believes that language and not technology is the true evolutionary miracle. I have not yet given up on the idea that the experience of literature offers a kind of wisdom that cannot be discovered elsewhere; that there is profundity in the verbal encounter itself, never mind what further profundities that author has to offer; and that for a host of reasons the bound book is the ideal vehicle for the written word.”

“Readers, on the other hand, have at least 7.5 books going all the time. Actually, the number of books a reader takes on is usually directly related to the number of bathrooms he has in his home and office. I am working on a survey that will show that, over a lifetime, readers are in bathrooms seven years and three months longer than nonreaders.”