“A powerful new idea can kick around unused in a company for years, not because its merits are not recognized, but because nobody has assumed the responsibility for converting it from words into action.”
Quote by Theodore Levitt
Work
Marketing for business growth
This book delves into various marketing strategies and tools designed to drive business growth. It covers topics such as market analysis, customer segmentation, branding, and promotional tactics, offering practical advice for businesses seeking to increase their market share and revenue. more
Author
Theodore Levitt
Theodore Levitt was a prominent economist known for his groundbreaking work in marketing and business strategy. Born on March 1, 1925, and passing away on June 28, 2006, Levitt's ideas transformed the field of marketing by emphasizing the significance of customer needs and the role of innovation in business success. more
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