“Ideation is not a synonym for innovation, conformity is not its simple antonym, and innovation is not the automatic consequence of "creative thinking.".”
Quote by Theodore Levitt
Author
Theodore Levitt
Theodore Levitt was a prominent economist known for his groundbreaking work in marketing and business strategy. Born on March 1, 1925, and passing away on June 28, 2006, Levitt's ideas transformed the field of marketing by emphasizing the significance of customer needs and the role of innovation in business success. more
You May Also Like
“...a carefree letting go of oneself, not a caution, but a wise blindness.”
“I've never met a truly creative person who was happy and satisfied with life.”
“You must live life in such a spirit that you make in every moment the best of possibilities.”
Source: Visions: Notes of the Seminar Given in 1930-1934 by C.G. Jung
Source: An Introduction to Zen Buddhism