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Quote by Theodore Levitt

“In spite of the extraordinary outpouring of totally and partially new products and new ways of doing things that we are witnessing today, by far the greatest flow of newness is not innovation at all. Rather, it is imitation.”

Quote by Theodore Levitt

Book:Marketing for business growth

Work

Marketing for business growth

This book delves into various marketing strategies and tools designed to drive business growth. It covers topics such as market analysis, customer segmentation, branding, and promotional tactics, offering practical advice for businesses seeking to increase their market share and revenue. more

Author

Theodore Levitt

Theodore Levitt was a prominent economist known for his groundbreaking work in marketing and business strategy. Born on March 1, 1925, and passing away on June 28, 2006, Levitt's ideas transformed the field of marketing by emphasizing the significance of customer needs and the role of innovation in business success. more

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