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Theodore Levitt

Theodore Levitt Quotes

Economist

Theodore Levitt was a prominent economist known for his groundbreaking work in marketing and business strategy. Born on March 1, 1925, and passing away on June 28, 2006, Levitt's ideas transformed the field of marketing by emphasizing the significance of customer needs and the role of innovation in business success.

Famous Theodore Levitt Quotes

“What is often lacking is not creativity in the idea-creating sense but innovation in the action-producing sense, i.e. putting ideas to work.”

Ideas Action Creativity Creating Innovation Lacking

Author:Theodore Levitt

“Creativity is thinking up new things. Innovation is doing new things.”

“Just as energy is the basis of life itself, and ideas the source of innovation, so is innovation the vital spark of all human change, improvement and progress.”

Humans Ideas Energy Change Creativity Progress Source Bases Innovation Improvement Sparks Business Innovation Innovation And Business Ideas And Innovation

Author:Theodore Levitt

“Ideas are useless unless used.”

Ideas Used Creativity Innovation Useless

Book:Marketing for business growth

Source: Marketing for business growth

About the Author

Born: March 1, 1925
Died: June 28, 2006
Known for: Economist
Quotes: 34

Related Topics

Ideas Innovation People Customers Action Creative Creativity Imagination Needs Products Want Business Business Innovation Company Holes Industry Innovation And Business Organization Progress Science

Popular Topics

People Ifs Thinking Knows Men World Way Want Love Life Inspirational Needs Giving Feels Should Writing Trying Years Mind Firsts

Books & Sources

Marketing for business growthRelated source material

Marketing Imagination: New, Expanded EditionRelated source material

Thinking About ManagementRelated source material

Marketing MyopiaRelated source material

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