Quotessence
Home / Authors / Theodore Levitt
Theodore Levitt

Theodore Levitt Quotes

Economist

Filter quotes by topic

AllIdeasInnovationPeopleCustomersActionCreativeCreativityImaginationNeedsProductsWantBusinessBusiness InnovationCompanyHolesIndustryInnovation And BusinessOrganizationProgressScience

Famous Theodore Levitt Quotes

“The oil industry is a stunning example of how science, technology, and mass production can divert an entire group of companies from their main task. ... No oil company gets as excited about the customers in its own backyard as about the oil in the Sahara Desert. ... But the truth is, it seems to me, that the industry begins with the needs of the customer for its products. From that primal position its definition moves steadily back stream to areas of progressively lesser importance until it finally comes to rest at the search for oil.”

NeedsImportantSeemsMovingScienceCompanyTechnologyGroupsExamplePositionProductsIndustryTruth IsMassAreasTasksImportanceDefinitionsProductionsExcitedCustomersOilDesertStreamsPrimalBackyardsStunningOil CompaniesScience TechnologyMass ProductionOil IndustrySaharaSahara Desert
Author:Theodore Levitt
Create image