“Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.”
Quote by Peter Drucker
Work
Managing in the Next Society
This book explores strategies and methodologies for effective management in a rapidly changing societal context, addressing challenges and opportunities that arise in the next society. more
Author
Peter Drucker
Peter Drucker, born on November 19, 1909 in Austria and died on November 11, 2005 in the United States, is regarded as the father of modern management. He is one of the greatest management thinkers of the 20th century. Drucker dedicated his life to the study of management theory and practice, and his works have had a profound impact on global enterprise management. more
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