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Woman of Virtue: Power-Filled Quotes for a Powerful Woman

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Gift Gugu Mona

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“Employees are people. Customers are people. Same for entrepreneurs, business leaders. Conclusion? Companies are created by people and run by people, to service the needs and wants of people. Despite this fairly obvious observation, we tend to manage business and personal matters differently.”

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“Tracy Chapman’s music is a reflection of her life experiences, her purpose. Ian Schrager’s hotels are a reflection of his life experiences, his purpose. And Supreme’s hats and skate decks are a reflection of James Jebbia’s dreams and desires. Each of them took their own experiences—the ups, the downs, the good and the bad—and turned them into something sharable, a real-world reflection of themselves. And because it combined their purpose with their singular talent, it flourished.”

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“This core idea of reflecting oneself also applies to the audi- ence. People choose products, services, and, ultimately, brands because they see a reflection of who they are or who they want to be in them. We encountered this with Supreme. Yes, it reflected James Jebbia and the original skaters who worked in his store. But it just so happened there were numerous people with similar values and aspirations who grew up enjoying street style and skate cul- ture. And they chose Supreme because they saw parts of who they were or who they wanted to be in the brand, what it stood for, and how it felt. The more people identify with that energy, the more the energy expands. When a product is a pure reflection of a founder’s core values and the customer feels that energy, they’re attracted to that product.”

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“We’re tribal beings. We build our identities through the people and communities we choose to associate with. There’s no difference between an ancient tribe tattooing its members with unique symbols and a young person wearing a Supreme T-shirt to associate with the tribes of street style and skate culture. It all comes from the same place, and it’s critical that we recognize this behavior so we can apply it to the sharing of our own creations.”

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“You reflect yourself in your creations, and they reflect themselves in their consumption and self-expression. The combination leaves both sides fulfilled. In a world where human creativity is the last remaining sustainable, competitive advantage and the principle driver of value creation, your most potent weapon is you.”

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“The more I research the emotional elements, the more I realize the divided approach—life on one side, business on the other—is not only ridiculous but harmful to the bottom line. Most individuals run their lives focused solely on meeting their financial needs, and most organizations make decisions based solely on their P&Ls. Traditionally, little or no value is placed on understanding the emotional elements. But in the modern market, it’s creativity—a purely emotional element—that has the ability to change the value of a business simply by altering its perception or usage.”

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“Once we’ve met our basic needs—safety, security, sustenance, and shelter—those same emotional elements, not material wealth, determine our level of fulfillment, or, as some may refer to it, our personal success. These parallel truths—that amazing achievement and lasting fulfillment for both individuals and organizations come from understanding and harnessing those emotional elements—are critical to flourishing in our new age, the Age of Ideas.”

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“For example, the creation or ongoing success of a product is entirely dependent on its ability to influence people’s actions, pri- marily by getting them to make a purchase or use a product. Just think of the Internet, which is designed to get you to take a specific action, such as consuming content, making a purchase, or filling out a lead form. Not a single webpage exists without this inten- tion. And the influencing of people’s actions is based on impacting them emotionally. We’re all emotional beings. To manage, sell to, parent, support, or lead people, we must understand and value the emotional as much as if not more than the practical. Only when you accept and embrace this fact will you be able to fully unlock your potential.”

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