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Quote by Martin Lindstrom

“The reality is that a brand can no longer afford to be "friends with everyone."”

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Martin Lindstrom, born in 1970, is a renowned author specializing in psychology, marketing, and consumer behavior. His works have gained popularity among readers worldwide. more

“The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.”

Feels Facts Home Bigs Able Desire Behinds Havens Emotional Personality Balance Invisible Insane Data Consumers Visible Hitting Clue Dna Insignificant Accuracy Visiting Overweight Imbalance

Author:Martin Lindstrom

“I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.”

World Turns Water Realizing Creative Changed Down And Population Contact Dimensions

Author:Martin Lindstrom

“We're all obsessed with our smartphones and thus really don't see anything around us.”

Obsessed Smartphones

Author:Martin Lindstrom

“Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.”

Thinking Firsts Looks Lost Waiting Ability Late Bored Loser Smartphones

Author:Martin Lindstrom

“We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.”

World Facts Creativity Foundation Disappear Bored Boredom Our World Assets

Author:Martin Lindstrom

“The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.”

Country Products Selling Brands Other Countries

Author:Martin Lindstrom

“Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.”

Facts Rooms Security Type Window Corners Absence Hotel Locked Locks Fairytale Hotel Rooms Storyline Passwords

Author:Martin Lindstrom

“Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.”

Want Bigs Seeking Data Correlation Verify Causation

Author:Martin Lindstrom

Quote by Martin Lindstrom

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