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Quote by Sheena Iyengar

“What we share with animals is a desire for choice. It's a desire to have control over our life and a desire to live and use choice as a way in which we can facilitate our ability to live and that is something we really were born with.”

Quote by Sheena Iyengar

Author

Sheena Iyengar is a distinguished professor of business at Columbia University, recognized for her work in behavioral economics. Born on November 29, 1969, she has made significant contributions to our understanding of consumer choice and decision-making processes. more

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“You know, whether it be humans or animals. So even humans - before we can speak or we can understand a baby's cognition - they're already showing us signs that they want choice.”

Knows Want Humans Choices Speak Animal Baby Cognition

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“You know, you take a little infant and you turn on the music mobile on their crib and you find that if you give them a music mobile which turns on automatically versus a music mobile in which - if by chance their little legs or their little hands accidentally touches it - turns on they're so much more excited if by chance it turns on because they touched it, so that desire for control over their environment is... really appears from very early on and if you look at children's first words, "no, yes."”

Ifs Knows Giving Firsts Looks Children Littles Hands Desire Turns Chance Environment Excited Legs Touched Versus Infant Mobile Turn-on Little Hands

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“My child's first word was "more," but and it's all about, "I want." "I'm going to tell you what I want and what I don't want." It's about my desire to express my preferences. And that is really innate.”

Want Firsts Children Desire My Children Preference Innate

Author:Sheena Iyengar

“Now to what...? How we teach people to make choices and the things they're going to make choices over - that is culturally learned.”

People Choices Teach

Author:Sheena Iyengar

“Well certainly not having any choice - having your entire life dictated by others.”

Author:Sheena Iyengar

“You know, like, none of us would choose - no matter where we are in the world - would choose to you know become a member of Orwell's "Nineteen Eighty-Four" world, but how much choice is really the question.”

Knows World Matter Choices Four Members Eighty Nineteen

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“I was as content Off-Broadway as I was in a big Hollywood movie, and, I just try to be content wherever I am, you know.”

Knows Trying Bigs Hollywood Broadway Hollywood Movies

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“I mean we know that some choice makes you better off than no choice. Now do we get better off if we go from a lot of choice versus a few choices? And there I think the answer is much, much, much more complicated.”

Ifs Thinking Knows Mean Choices Answers Complicated Get Better Versus Better Off

Author:Sheena Iyengar

“If you truly have expertise - and expertise can be say a chess master who has really mastered something or an artist or a musician of some sort you know if you give a jazz musician.”

Ifs Knows Giving Artist Masters Musician Jazz Chess Jazz Music Expertise Jazz Musician

Author:Sheena Iyengar

“Once the jazz musician learns all the fundamentals they can keep track of a lot of choices in an instant.”

Choices Musician Fundamentals Jazz Track Instant Jazz Music Jazz Musician

Author:Sheena Iyengar