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Quote by Ljupka Cvetanova

Work

The New Land

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Author

Ljupka Cvetanova

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“There are a lot of conventions, a vocabulary and a set of practices and assumptions that underlie most professional book design. Since design is important to the eventual success of your book whether you attempt to do it yourself or hire it out, it pays to know something about those conventions and assumptions. After all, we don’t want anything getting in the way of your communication with your readers. You’ve got a message for them, a story to tell, or ideas to spread. That’s what’s important.”

“Just being near all these beautiful books reminds me of the feeling I get when I'm in front of a blank canvas holding a palette filled smears of colorful paint. I run my fingers across the smooth paper jackets of the spines, sinking into daydreams of the worlds and characters hidden between the covers, until I stop at Spin the Dawn, one of my absolute favorites, with one of the most gorgeous covers I've ever seen.”

“The more I think about it, the more I am convinced that a cover is a sort of translation, that is, an interpretation of my words in another language- a visual one. It represents the text, but it isn't part of it. It can't be too literal. It has to have its own take on the book. Like a translation, a cover can be faithful to the book, or it can be misleading.”

“The uniform is that which we do not choose, that which is assigned to us; it is the certitude of the universal against the precariousness of the individual. When the values that were once so solid come under challenge and withdraw, heads bowed, he who cannot live without them (without fidelity, family, country, discipline, without love) buttons himself up in the universality of his uniform as if that uniform were the last shred of transcendence that could protect him against the cold of a future in which there will be nothing left to respect.”