“Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.”
Quote by Edward de Bono
Work
Lateral Thinking: An Introduction
This book explores the concept of lateral thinking, which is a non-linear, creative problem-solving method that goes beyond traditional logical reasoning. It introduces readers to various techniques and exercises designed to enhance creativity and foster innovative solutions to complex problems. more
Author
Edward de Bono
Edward de Bono is a renowned physician and expert in thinking skills. Born in May 1933, he is known for his contributions to the fields of creative thinking and problem-solving. Dr. de Bono has a deep background in both medicine and psychology, and his work has had a profound impact on the fields of education and business. more
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