Home / Quotes / Quote by David Ogilvy

Quote by David Ogilvy

“The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.”

Author

David Ogilvy

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

“Viewers have a way of remembering the celebrity while forgetting the product. I did not know this when I paid Eleanor Roosevelt $35,000 to make a commercial for margarine. She reported that her mail was equally divided. "One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation." Not one of my proudest memories.”

Knows Way Remember Memories Forget Half Products Paid Reputation Divided Mail Viewers Other Half One Half Eleanor

Author:David Ogilvy

“We exist to build the business of our clients. The recommendations we make to them should be the recommendations we would make if we owned their companies, without regard to our own short-term interest. This earns their respect, which is the greatest asset we can have.”

Ifs Should Term Interest Company Regard Assets Clients Short Term Recommendations

Author:David Ogilvy

“We like people who are honest. Honest in argument, honest with clients, honest with suppliers, honest with the company - and above all, honest with consumers.”

People Company Honest Argument Consumers Clients Suppliers

Book:The Unpublished David Ogilvy

Source: The Unpublished David Ogilvy

“While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.”

Kind Home Results Responsible Advertising Consumers Clients