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Quote by Anita Roddick

“I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.”

Quote by Anita Roddick

Author

Anita Roddick
Anita Roddick

Anita Roddick, an entrepreneur, was born on October 23, 1942, and passed away on September 10, 2007. She was a British businesswoman known for founding the Body Shop brand, which is renowned for its use of natural ingredients and environmental ethos. more

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