“The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.”
Quote by Saul Bass
Author
Saul Bass
Saul Bass was a celebrated graphic designer famous for his iconic film title sequences and logo designs. His work across film, television, and theater was characterized by its innovative and minimalist style. Bass's career began in the 1940s, and he is remembered for his memorable visuals in classic films. more
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