“That might be the old model: to get a fixed fee. You have to start to think about other models and how they can generate interest - what it can do for a brand in the future - and about the fact that revenue can also be generated in many other ways... Just look at the one and a half million people at the free Rolling Stones concert in Cuba. And Cuba is not Central Park! So just use your imagination as to what kind of revenue can be made.”
Quote by Martin Sorrell
Author
Martin Sorrell
Martin Sorrell, born on February 14, 1945, is an outstanding businessman with over 40 years of experience in the global advertising and marketing industry. He served as the CEO of WPP, one of the world's largest advertising and communications groups. Sorrell is renowned for his exceptional business acumen and leadership, driving the rapid growth and international expansion of WPP. more
You May Also Like
“The world is changing. And a lot of people in Formula One are starting to understand this.”
“You have to see it on a broader level. But you also have to activate it properly.”
“It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.”
“Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.”