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Quote by Norman Pearlstine

“If our brands are going to be in print and on mobile handsets and in video and events, we have to acknowledge that the playing fields are going to be different than a print-only product or a print product with extensions to it.”

Author

Norman Pearlstine

Norman Pearlstine, born on October 4, 1942, is an accomplished editor with extensive experience in the news and media industry. He has held editorial positions at several prominent media outlets. more

“Yes, there may be some convergence to what you see on a screen that's different from the way you will experience a magazine in your hand, but there are lots of ways you can signal differences. Where native advertising and these other things get tricky is when the consumer can't tell the difference between edit and advertising.”

Way May Different Hands Differences Screens Advertising Magazines Consumers Native Signals Tricky Edits Convergence

Author:Norman Pearlstine

“We should want our advertising to be compelling.”

Want Should Advertising Compelling

Author:Norman Pearlstine

“I never set out to be a photographer.”

Photographer

Author:David Bailey

“If we can help an advertiser refine a message so it works for our consumers, we should be doing that, but at the same time, you never want to do it by confusing the customer about what the experience is. If we fail in that regard, we do our brand and our customers a disservice.”

Ifs Want Should Helping Failing Messages Regard Customers Brands Consumers Confusing Advertisers Disservice

Author:Norman Pearlstine