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Quote by John Caples

“The headlines are critically important. The majority of the public reads little else when deciding whether or not they are interested.”

Quote by John Caples

Author

John Caples was an American author renowned for his advertising copywriting. His career began in the 1920s, and he achieved great success in the advertising industry. Caples' works are known for their concise and persuasive language, which had a profound impact on the advertising world. more

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