“Don't underestimate the value of beginning a headline by naming the people you want to reach.”
Filter quotes by topic
Famous John Caples Quotes
Source: Making Ads Pay: Timeless Tips for Successful Copywriting
“If the headline is a good one, it is a relatively simple matter to write the copy.”
“Readers know what the copy is going to say.”
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
“A good headline can make an advertisement good even if the picture is poor.”
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
“An advertisement will be a good one - that is if the headline is really a "stopper."”
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
“For every curiosity headline that succeed in getting results, a dozen will fail.”
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
