“What good is all the painstaking work on copy if the headline isn't right? If the headline doesn't stop people, the copy might as well be written in Greek.”
Quote by John Caples
Work
Tested Advertising Methods: How to Profit by Removing Guesswork
This book delves into the principles and practices of effective advertising, offering readers a systematic approach to creating and executing advertising campaigns. It focuses on removing guesswork from the advertising process by providing actionable insights and proven strategies for achieving advertising success. more
Author
John Caples
John Caples was an American author renowned for his advertising copywriting. His career began in the 1920s, and he achieved great success in the advertising industry. Caples' works are known for their concise and persuasive language, which had a profound impact on the advertising world. more
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Source: Tested Advertising Methods: How to Profit by Removing Guesswork
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
“If slavery, barbarism and desolation are to be called peace, men can have no worse misfortune.”
Source: Letters to Friend and Foe