“Get the big point of your advertisement into your headline. Use your headline as a hook to reach out and catch the special group of people you are trying to interest.”
Quote by John Caples
Work
Tested Advertising Methods: How to Profit by Removing Guesswork
This book delves into the principles and practices of effective advertising, offering readers a systematic approach to creating and executing advertising campaigns. It focuses on removing guesswork from the advertising process by providing actionable insights and proven strategies for achieving advertising success. more
Author
John Caples
John Caples was an American author renowned for his advertising copywriting. His career began in the 1920s, and he achieved great success in the advertising industry. Caples' works are known for their concise and persuasive language, which had a profound impact on the advertising world. more
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“An advertisement will be a good one - that is if the headline is really a "stopper."”
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
“For every curiosity headline that succeed in getting results, a dozen will fail.”
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
Source: Tested Advertising Methods: How to Profit by Removing Guesswork