“Every copywriter knows what it is to struggle with a copy for hours, for days - fixing it, polishing it, rearranging it. We have all been quilty of leaving the headline until the last and the spending half and hour on it - or perhaps only ten minutes.”
Quote by John Caples
Author
John Caples
John Caples was an American author renowned for his advertising copywriting. His career began in the 1920s, and he achieved great success in the advertising industry. Caples' works are known for their concise and persuasive language, which had a profound impact on the advertising world. more
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Source: Tested Advertising Methods: How to Profit by Removing Guesswork
“An advertisement will be a good one - that is if the headline is really a "stopper."”
Source: Tested Advertising Methods: How to Profit by Removing Guesswork
“For every curiosity headline that succeed in getting results, a dozen will fail.”