“What I really, hugely, and antagonistically dislike is the attempt to quantify the unquantifiable. And if you are a branding consultant, you have to accept that there are a lot of things you just cannot quantify.”
Quote by Wally Olins
Author
Wally Olins
Wally Olins was a significant figure in the fields of brand strategy and design. His career spanned brand strategy, design management, and consulting, where he provided strategic guidance to numerous renowned brands. Olins, with his unique perspective and innovative thinking, promoted the importance of brand design on a global scale. more
You May Also Like
“I’m getting maximum enjoyment out of life and I’ll never stop.”
“More than just a big adrenalin rush, it's more like, 'let's explore what's possible in our sport'.”
“There's something really cool about getting scared. I don't know what.”
“There is nothing better in life than sliding down snow before flying through the air.”