“If somebody has done it before, that is enough reason to knock an idea off the table”
Quote by Steve Henry
Author
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Source: Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society
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Source: Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition
“Unless a product becomes outmoded, a great campaign will not wear itself out.”
Source: Reality in Advertising
