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Trade Show 411: The Essential Guide to Exhibiting Like a Pro

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Lisa Masiello

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“The cooking was invigorating, joyous. For Julia, the cooking fulfilled the promises that Le Cordon Bleu had made but never kept. Where Le Cordon Bleu always remained rooted in the dogma of French cuisine, Julia strove to infuse its rigors with new possibilities and pleasures. It must have felt liberating for her to deconstruct Carême and Escoffier, respecting the traditions and technique while correcting the oversight. “To her,” as a noted food writer indicated, “French culinary tradition was a frontier, not a religion.” If a legendary recipe could be improved upon, then let the gods beware.”

CookingRecipesCuisineJulia Child
Book:Dearie: The Remarkable Life of Julia Child
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“Pablo's many stories and reminiscences about Olga and Marie-Thérese and Dora Maar, as well as their continuing presence just offstage in our own life together, gradually made me realize that he had a kind of Bluebeard complex that made him want to cut off the heads of all women he had collected in his private museum. But he didn't cut the heads entirely off. He preferred to have life go on and to have all those women who had shared his life at one moment or another still letting out little peeps and cries of joy or pain and making a few gestures like disjointed dolls, just to prove there was some life left in them, that it hung by a thread, and that he held the other end of the thread. From time to time they would provide a humorous or dramatic or sometimes tragic side to things, and that was all grist to his mill.”

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Book:Life With Picasso
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“Do you know Mastering the Art of French Cooking? You must, at least, know of it- it's a cultural landmark, for Pete's sake. Even if you just think of it as the book by that lady who looks like Dan Aykroyd and bleeds a lot, you know of it. But do you know the book itself? Try to get your hands on one of the early hardback editions- they're not exactly rare. For a while there, every American housewife who could boil water had a copy, or so I've heard. It's not lushly illustrated; there are no shiny soft-core images of the glossy-haired author sinking her teeth into a juicy strawberry or smiling stonily before a perfectly rustic tart with carving knife in hand, like some chilly blonde kitchen dominatrix. The dishes are hopelessly dated- the cooking times outrageously long, the use of butter and cream beyond the pale, and not a single reference to pancetta or sea salt or wasabi.”

CookbookFrench CookingJulia Child
Book:Julie & Julia: My Year of Cooking Dangerously
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“Old age. I don't know when it really starts, and I'm not interested in finding out. Julia pretty much ignored the whole thing, and that may be the only real lesson there is for the end of our days. Just pretend like it isn't happening, until you have no choice but to accept reality. If you're lucky, like Julia, you'll die peacefully in your sleep after having enjoyed a dinner of onion soup.”

AgingOld AgeJulia Child
Book:Julia Child Rules: Lessons On Savoring Life
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“Once in a great while, she was distressed by the way she looked. As she was rounding the bend to forty she would write to Avis DeVoto that whenever she read Vogue she "felt like a frump....but I suppose that is the purpose of all of it, to shame people out of their frumpery so they will go out and buy 48 pairs of red shoes, have a facial, pat themselves with deodorizers, buy a freezer, and put up the new crispy window curtains with a draped valence." Julia was able to deconstruct the disingenuous motives that drive women's magazines with the ease she normally reserved for deboning a duck, seeing quite clearly that while ostensibly offering inspiration and useful advice, the stories and articles quietly pummel the reader's sense of self, the better to drive her into the arms of the advertisers.”

MarketingVogueJulia Child
Book:Julia Child Rules: Lessons On Savoring Life
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