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Quote by Anita Roddick

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Take it personally: how to make conscious choices to change the world

'Take it personally: how to make conscious choices to change the world' delves into the idea that personal actions can have a profound effect on society and the environment. The book provides readers with tools and guidance to make informed choices that align with their values and contribute to broader societal change. more

Author

Anita Roddick
Anita Roddick

Anita Roddick, an entrepreneur, was born on October 23, 1942, and passed away on September 10, 2007. She was a British businesswoman known for founding the Body Shop brand, which is renowned for its use of natural ingredients and environmental ethos. more

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“I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.”

“I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.”

“I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.”

“I run my company according to feminine principles, principles of caring, making intuitive decisions, not getting hung up on hierarchy or all those dreadfully boring business-school management ideas; having a sense of work as being part of your life, not separate from it; putting your labor where your love is; being responsible to the world in how you use your profits; recognizing the bottom line should stay at the bottom.”