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Quote by Charlene Li

“Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.”

Quote by Charlene Li

Author

Charlene Li is a prominent author specializing in technology and business. She has authored numerous books on the impact of technology on the future of work and consumer behavior, providing valuable insights into the digital transformation of businesses and society. more

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