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Quote by James C. Collins

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James C. Collins
James C. Collins

James C. Collins was an American author known for his works in the fields of business management and organizational leadership. His writings delve into the key factors of corporate success and how individuals and teams can achieve excellence. more

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“Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again.”