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Quote by Steven Fink

“Too often, business schools teach academic crisis management theory, if that, but given the diverse and unique nature of crises, all the theory in the world will not help you manage an actual crisis unless you know the basic mechanics.”

Quote by Steven Fink

Author

Steven Fink

Steven Fink, born in 1952, is an American author known for his works that cover a variety of topics, including history, politics, and business. more

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“So many companies today, when first confronted by a crisis, go into a bunker mentality. They either say, "No comment," or they lie as a knee-jerk reaction. Neither of these sins, I believe, is generally committed on purpose. Rather, companies often panic when first confronted with a crisis and either say nothing, which looks like they're covering something up, or they speak what they wish was the truth.”