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Quote by Mario Maruffi

“If you think user research is expensive, you should look at the cost of building the wrong thing.”

Quote by Mario Maruffi

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Mario Maruffi

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“As I loved It was a moment of inner strife, Where everything clashed with every force of life, The feelings shielded the heart, The memories protected the mind with an inimitable art, And in this brutal battle I was caught, Everything appeared flawed and with follies fraught, Heart was beating to please the feelings, And the mind dwelled on memories in its secret dealings, But whatever their acts might have been, They both were desperately trying to keep alive her beauty that they had once felt and seen, And I let them indulge in their acts, Because my heart through the memories of the mind was actually safeguarding its love pacts, Made many decades ago, But their authenticity and their freshness it could not forgo, And I knew both of them were willingly caught in this situation, Because it was their only possible means to offer me some emotional restoration, So that they could live as I lived, So that they felt loved as I loved! And they both silently quoth, “we love her,” And I openly said, “I love you because you love her!”

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“The simplest answer is that the user had access to reality—every company builds a bubble around itself, where the products get built and tested in a more controlled environment than they get used in. This is especially true of complex software. What the early users enabled Xiaomi to see was how MIUI actually worked when real (albeit unusually technically proficient) people tried to install it on a wide variety of devices.”

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