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Quote by Mario Maruffi

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Mario Maruffi

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“The simplest answer is that the user had access to reality—every company builds a bubble around itself, where the products get built and tested in a more controlled environment than they get used in. This is especially true of complex software. What the early users enabled Xiaomi to see was how MIUI actually worked when real (albeit unusually technically proficient) people tried to install it on a wide variety of devices.”

“A good designer should constantly be looking for opportunities to learn from others’ mistakes. Instead of blaming the protagonists, we should try to put ourselves in their shoes and honestly answer these questions: What would lead me to design the same interface they did? What decisions led to this product being approved and shipped? How can I avoid finding myself in a similar position in the future?”

“In love then and in love now In love then and in love now, The mind never protested, And I fell in love, Because the heart too never resisted, Time grew on us together, Both of us, she and I as well, Almost like two different people bearing the same feather, And thus, in love we fell, She became the sun that only shone for me, While I always believed I was something similar for her, And we became eternal lovers, and that is how it was meant to be, She loving me and I loving her, Her skin, her lips, her eyes were the only beauty’s icons I wanted to feel and see, And in moments of love I spilled over her like a wave of joy, And I loved her with every part of me, Like a child, like a man and at times like a youthful innocent boy, So, I continue to love her everyday and today, With the clarity of my mind, Because my heart beats for her everyday, And wherever I may see, it is her eyes, her lips and her, that I find, And it shall be so today and tomorrow too, because it is a feeling pleasuresome, To love her now as I loved her then, And when I think of you Irma, time does not become burdensome, Because somehow it feels now, as it felt then!”

“When designing for digital mediums, it’s easy to become detached from how design decisions affect the end user. The word “user” itself can be a vehicle for that detachment. When the “user” doesn’t have a face and a name, it becomes a formless concept, blending in with other quantitative metrics and taking on any assumed needs to justify business decisions. It quickly becomes a number on a crowded dashboard, and its reaction to the product is just another metric to consider in an effort to increase revenue.”

“If the forest were covered with ten times the number of blue markers I had seen on my hike, the probability of my getting lost would certainly be reduced. One could imagine the markers organized in a more symbolic shape—say a real arrow, instead of a cryptic linear marker. And if we wish to go that far, why not just paint the more explicit text, "This way," on the rocks in 100-point Helvetica so there's no ambiguity whatsoever? Yet at some point, with the successive addition of more sophisticated elements, the true value of the untainted forest suddenly vanishes.”

“Usability plays a much wider role in our lives than most people realize. It’s not just about using a website, a piece of software, or the latest technology. Usability is about setting up a tent, relighting a furnace to heat a home, trying to figure out a tax form, or driving an unfamiliar rental car. Usability impacts everyone, every day. It cuts across cultures, age, gender, and economic class.”