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Quote by Jonathan Shariat

“When designing for digital mediums, it’s easy to become detached from how design decisions affect the end user. The word “user” itself can be a vehicle for that detachment. When the “user” doesn’t have a face and a name, it becomes a formless concept, blending in with other quantitative metrics and taking on any assumed needs to justify business decisions. It quickly becomes a number on a crowded dashboard, and its reaction to the product is just another metric to consider in an effort to increase revenue.”

Quote by Jonathan Shariat

Book:Tragic Design: The True Impact of Bad Design and How to Fix It
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Tragic Design: The True Impact of Bad Design and How to Fix It

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Jonathan Shariat

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