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Quote by Mario Maruffi

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Mario Maruffi

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“If the forest were covered with ten times the number of blue markers I had seen on my hike, the probability of my getting lost would certainly be reduced. One could imagine the markers organized in a more symbolic shape—say a real arrow, instead of a cryptic linear marker. And if we wish to go that far, why not just paint the more explicit text, "This way," on the rocks in 100-point Helvetica so there's no ambiguity whatsoever? Yet at some point, with the successive addition of more sophisticated elements, the true value of the untainted forest suddenly vanishes.”

TeachingDesignSimplicityUser ExperienceWayfinding
Book:The Laws of Simplicity
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“Usability plays a much wider role in our lives than most people realize. It’s not just about using a website, a piece of software, or the latest technology. Usability is about setting up a tent, relighting a furnace to heat a home, trying to figure out a tax form, or driving an unfamiliar rental car. Usability impacts everyone, every day. It cuts across cultures, age, gender, and economic class.”

CultureResearchUser ExperienceUsabilityUserUser Research
Book:Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics
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“Being polite means following a conversation, not co-opting it and dragging it in other directions. It means knowing who you’re talking with, and knowing what they know. It’s rude to talk over people, to misunderstand who they are. Those maxims happen to neatly map to the same design principles laid out by Don Norman, and the ones that guided Brian Lathrop in the creation of Audi’s self-driving A7.”

TechnologyDesignUser Experience
Book:User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play
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“chúng ta đã bảo vệ con từ khoảnh khắc con mổ vỡ lớp mỏ trứng ra đời. chúng ta đã dành cho con sự chăm sóc mà không hề nghĩ tới việc biến con thành một con mèo. chúng ta yêu con như yêu một con hải âu. thật dễ dàng để chấp nhận và yêu thương một kẻ nào đó giống mình, nhưng để yêu thương ai đó khác mình thực sự rất khó khăn, và con đã giúp chúng ta làm được điều đó. con là con chim hải âu, và con phải sống cuộc đời của một con chim hải âu. con phải bay.”

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Author:Luis Sepúlveda
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