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Quote by Michael Hoffman

“Clarity refers to the focus on one particular message or goal at a time, rather than accomplish too much at once”

Quote by Michael Hoffman

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Michael Hoffman

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“Simple as it sounds, that bit of information means the difference between feeling like you’re taking a ride, and feeling like you’ve been taken hostage.”

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“Being polite means following a conversation, not co-opting it and dragging it in other directions. It means knowing who you’re talking with, and knowing what they know. It’s rude to talk over people, to misunderstand who they are. Those maxims happen to neatly map to the same design principles laid out by Don Norman, and the ones that guided Brian Lathrop in the creation of Audi’s self-driving A7.”

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“If anyone wants to learn how to become a better UX designer and overall human, they should work in retail or the service industry. Front-of-house and back-of-house translate to front-end and back-end design. Not only do you learn how to manage customer expectations, but you learn how to encourage the team around you for overall, a better customer experience.”

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Author:Dimitri Alexander

“chúng ta đã bảo vệ con từ khoảnh khắc con mổ vỡ lớp mỏ trứng ra đời. chúng ta đã dành cho con sự chăm sóc mà không hề nghĩ tới việc biến con thành một con mèo. chúng ta yêu con như yêu một con hải âu. thật dễ dàng để chấp nhận và yêu thương một kẻ nào đó giống mình, nhưng để yêu thương ai đó khác mình thực sự rất khó khăn, và con đã giúp chúng ta làm được điều đó. con là con chim hải âu, và con phải sống cuộc đời của một con chim hải âu. con phải bay.”

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“Unvalidated design assumptions are risky design solutions.”

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“Design is about creating shareable solutions to shared problems.”

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“When you design a product or service You must understand The whole customer journey Not just one small part”

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“When personal assumptions Become unvalidated design decisions Business and user experience are in decay”

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“I think it's more accurate to think of aesthetics as a key ingredient in a recipe, as opposed to the icing on the cake.”

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Book:Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences

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“The key utility measure is user happiness. Speed of response and the size of the index are factors in user happiness. It seems reasonable to assume that relevance of results is the most important factor: blindingly fast, useless answers do not make a user happy. However, user perceptions do not always coincide with system designers' notions of quality. For example, user happiness commonly depends very strongly on user interface design issues, including the layout, clarity, and responsiveness of the user interface, which are independent of the quality of the results returned.”

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