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Quote by John Maeda

“When a small, unassuming object exceeds our expectations, we are not only surprised but pleased. Our usual reaction is something like, "That little thing did all that?" Simplicity is about the unexpected pleasure derived from what is likely to be insignificant and would otherwise go unnoticed. The smaller the object, the more forgiving we can be when it misbehaves.”

Quote by John Maeda

Book:The Laws of Simplicity
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The Laws of Simplicity

This book explores the concept of simplicity in various aspects of life and work, emphasizing the importance of clarity, focus, and minimalism. It provides insights and practical strategies for achieving simplicity in decision-making, design, and daily routines. more

Author

John Maeda
John Maeda

John Maeda, born in 1966, is an accomplished graphic designer. His work spans various fields from print design to digital media, known for its minimalist and modern style. Maeda has also made significant contributions to design education, serving as the president of the Rhode Island School of Design, where he has been committed to advancing the field of design education. more

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