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Quote by John Elkington

“I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.”

Quote by John Elkington

Author

John Elkington, born in 1949 in the United Kingdom, is a renowned author and advocate for sustainable development. His work spans various fields, including business, environment, and corporate social responsibility, and has had a profound impact on the global movement towards sustainability. more

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“I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consumerist in that sense.”

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“I think that consumerism is intrinsically a pretty flawed social system.”

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“I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways.”

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“Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.”

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“I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and motivated and committed and active forever. There are pulses where they switch on to a particular issue, and just inevitably they switch off.”

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“The biggest weakness of the green-consumer movement, always, is that we tend to pick the easy-to-do things because that's where we can most readily engage people. It doesn't cost them very much to switch products or whatever it happens to be.”

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“Behavioral change is more important than individual product choices. They both have a role to play.”

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“I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry and so on, I believe that to be true.”

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“I think taking too long to work on a record you sort of lose some of the feeling, so I write as fast as I can; it's just this manic phase where I'm by myself and or on tour and I write and I write. And I send them to the guys, and we start planning our studio ventures.”

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“It makes me envious of anybody who can say truly that they don't care what anybody thinks of what they do, because I care a lot about the people who like my stuff.”

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