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Quote by Guy Kawasaki

“This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively.”

Quote by Guy Kawasaki

Author

Guy Kawasaki is a renowned author, entrepreneur, and venture capitalist. He is best known for his tenure at Apple, where he served as the vice president of marketing. Kawasaki's writings cover topics such as innovation, entrepreneurship, and marketing, and have been widely appreciated by readers. more

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“Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That's the acid test.”

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“I would consider...Google Plus a push technology. It's closer to Twitter than to Facebook.”

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“If you just enchanted one person per day, you would make a big dent in the universe.”

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“Look back to the old days: people bought an MS DOS machine and struggled with it for weeks to bring it up to speed. Then Apple created Macintosh, struggled a bit with it, but eventually succeeded. Then it went into other businesses. If your company truly wants to change the world, it would make these problems go away for customers.”

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“Hockey is the only thing that I'm not good at that I love.”

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“My books are always tactical, bullet lists, this is what you need to do because I'm trying to appeal to people who are trying to change the world and they need checklists.”

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“When you give people too many choices it makes them hesitate and not buy stuff.”

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“At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.”

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“People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.”

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“Everything you want is cheap or free. If you went to a venture capitalist and said: "I need money to buy tools." You flunked the IQ test, I mean every tool that you need is free!”

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