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Quote by Jeffrey Gitomer

Author

Jeffrey Gitomer
Jeffrey Gitomer

Jeffrey Gitomer is an American author, speaker, and sales training expert. He is best known for his best-selling book 'The Art of Selling,' which has become a classic in the sales field. Gitomer's works cover a range of topics including sales, customer service, and leadership, and his books and training courses are widely popular worldwide. more

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“Surrender. That's an interesting term. We tend to see all forms of surrender as negative--war, sports, highway on-ramps. You'd never hear us describing a relationship as a type of surrender. But maybe we should. Is it wrong to cede the solo to the duet. Surrender doesn't mean you lose, only that you no longer wish to fight.”