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Quote by David Ogilvy

“Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”

Quote by David Ogilvy

Book:Confessions of an advertising man

Work

Confessions of an advertising man

This book offers an intimate look into the world of advertising, exploring the author's experiences and insights gained over a career in the field. more

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“Don’t just create content to get credit for being clever — create content that will be helpful, insightful, or interesting for your target audience.”

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“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.”

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“Training should not be confined to trainees. It should be a continuous process, and should include the entire professional staff of the agency. The more our people learn, the more useful they can be to our clients.”

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“One half was sad because I had damaged my reputation. The other half was happy because I had damaged my reputation.”

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“Don't count the people that you reach, reach the people who count”

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“There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.”

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Book:Confessions of an advertising man

Source: Confessions of an advertising man

“If you can’t advertise yourself, what hope do you have of advertising anything else?”

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“I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.”

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“You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.”

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