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Quote by David Ogilvy

“I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.”

Author

David Ogilvy

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

“You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.”

People Ifs Firsts Chance Attention Fire Tvs Surprise Screens Visuals Dull Seconds Viewers Tv Commercial Fire Extinguishers

Author:David Ogilvy

“If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.”

Ifs Government Lying Found Products Consumers Buying

Author:David Ogilvy

“Encourage innovation. Change is our lifeblood, stagnation our death knell.”

Innovation Stagnation

Book:The Unpublished David Ogilvy

Source: The Unpublished David Ogilvy

“The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

Ifs Want Giving Wife Information Assuming Mere Consumers Insult Slogans Moron Adjectives Copywriting Vapid