“Tell the truth, but make the truth fascinating.”
Quote by David Ogilvy
Author
David Ogilvy
David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more
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“I admire people with gentle manners who treat other people as human beings.”
Source: The Unpublished David Ogilvy
“I prefer the discipline of knowledge to the anarchy of ignorance.”
“You can't save souls in an empty church.”
Source: The Unpublished David Ogilvy
“You cannot bore people into buying your product - you can only interest them in buying it.”
Source: An autobiography
“On the average, five times as many people read the headlines as read the body copy.”
“You aren’t advertising to a standing army; you are advertising to a moving parade.”
Source: Confessions of an advertising man