“On the average, five times as many people read the headlines as read the body copy.”
Quote by David Ogilvy
Author
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“You aren’t advertising to a standing army; you are advertising to a moving parade.”
Source: Confessions of an advertising man
“Properly practiced creativity can make one ad do the work of ten.”
“Let us prove to the world that good taste, good art, and good writing can be good selling.”
Source: Positioning: The Battle for Your Mind, 20th Anniversary Edition
