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Quote by David Ogilvy

“You aren’t advertising to a standing army; you are advertising to a moving parade.”

Quote by David Ogilvy

Book:Confessions of an advertising man

Work

Confessions of an advertising man

This book offers an intimate look into the world of advertising, exploring the author's experiences and insights gained over a career in the field. more

Author

David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more

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“What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.”

Style Please Sells Advertisements

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“Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.”

Ifs Writing Has Beens Enough Lost Lucky Selling Winner Repeats Score Advertisements Discarded Potency

Author:David Ogilvy

“We are so busy measuring public opinion that we forget we can mold it. We are so busy listening to statistics we forget we can create them.”

Forget Opinion Listening Busy Statistics Public Opinion Mold Measuring

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“You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen.”

People Ifs Way Feels Happens Products Right Thing Guts

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“Properly practiced creativity can make one ad do the work of ten.”

Belief Creativity Ten Ads

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“The truth isn't the truth until people believe you, and they can't believe you if they don't know what you're saying, and they can't know what you're saying if they don't listen to you, and they won't listen to you if you're not interesting, and you won't be interesting unless you say things imaginatively, originally, freshly.”

People Ifs Knows Believe Interesting Truth Is Persuasion

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“Let us prove to the world that good taste, good art, and good writing can be good selling.”

World Writing Art Taste Prove Be Good Selling Good Writing Good Taste Good Art Copywriting

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“Good advertising does not just circulate information. It penetrates the public mind with desires and belief.”

Mind Doe Desire Belief Information Marketing Advertising Penetrate Advertising Agencies Great Marketing

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“Positioning is how you differentiate yourself in the mind of the prospect. That is, you position the product in the mind of the prospect.”

Mind Position Products Differentiate

Book:Positioning: The Battle for Your Mind, 20th Anniversary Edition

Source: Positioning: The Battle for Your Mind, 20th Anniversary Edition

“When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.”

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Author:Al Ries