“Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.”
Quote by David Ogilvy
Author
David Ogilvy
David Ogilvy, born on June 23, 1911 in Scotland, was an outstanding businessman. He was one of the founders of Ogilvy & Mather, an advertising agency that became one of the largest in the world. Known as the father of modern advertising, Ogilvy was renowned for his unique advertising philosophy and deep insights into consumer psychology, whose works had a profound impact on the global advertising industry. more
You May Also Like
“On the average, five times as many people read the headlines as read the body copy.”
“You aren’t advertising to a standing army; you are advertising to a moving parade.”
Source: Confessions of an advertising man
“Properly practiced creativity can make one ad do the work of ten.”
“Let us prove to the world that good taste, good art, and good writing can be good selling.”