“There's been nothing proven that violence in video games has an impact. As a parent though, and I'm a parent for a 20-year-old, for a 16-year-old and for a 10-year-old, and so, you know, I make choices everyday for my kids as to what games I think is appropriate for them to play. And, you know, in the end it's up to the parents, it's up to the gamers themselves working with their parents, if they're under 21, to make the smartest choice for the games they play.” IfsThinkingKnowsYearsEndsPlayKidsChoicesGamesParentViolenceImpactEverydayVideoAppropriateProvenGamer Author:Reggie Fils-Aime
“The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying to do as an industry is be proactive and drive it much more positively, much more effectively, than the government can, and that's what the ESA is all about[....]We think we're doing a pretty effective job, and certainly from an Nintendo perspective, we think the ESA is the way to go.” ThinkingWayTryingMeanGovernmentJobsPerspectiveIndustryInvolvedEntertainmentPositivelyStandpointProactiveNintendo Author:Reggie Fils-Aime
“Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.” ThinkingWayChallengesSakeConventionalNintendo Author:Reggie Fils-Aime
“Being the puppet master, it's like running Nintendo of America.” RunningAmericaMastersPuppetsNintendoPuppet Master Author:Reggie Fils-Aime
“The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.” LittlesTwoGamesCompanyGroupsKeysDevotedGamerNintendo Author:Reggie Fils-Aime
“Objects in pictures should so be arranged as by their very position to tell their own story.” ShouldStoriesLiteraturePositionObjectsPhotography Author:Johann Wolfgang von Goethe
“Mario sees himself in Nintendo DS, and he feels like flying.” FeelsFlyingMarioNintendo Author:Reggie Fils-Aime
“Nintendo DS is not standing still. As a tenth serious competitor decides to make a run at Game Boy, DS raises the bar on portable gaming, before they even get started.” StillsRunningGamesBoysSeriousStandingRaisesBarsCompetitorsGamingStanding StillNintendoRaising The Bar Author:Reggie Fils-Aime
“If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we just made it two and a half to one.” IfsWellsMadeTwoHalfShareNewsAdvantageMade ItCompetitorsBad NewsDominating Author:Reggie Fils-Aime