Quotessence
Home / Quotes / Quote by Klaus Krippendorff

Quote by Klaus Krippendorff

Author

Klaus Krippendorff
Klaus Krippendorff

Klaus Krippendorff is a German-American scholar known for his contributions to the fields of communication, information science, and media studies. His research encompasses semiotics, information theory, communication theory, and the relationship between media and society. Krippendorff's work has had a profound impact on understanding media and communication phenomena. more

You May Also Like

“I'm not a believer in putting designers off in an ivory tower. They need to have a voice at the table so they can identify where and why design can make a difference. We also need to understand the business issues. If we don't make our numbers this quarter, we don't earn the right to do something cool the next time.”

“The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.”