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Quote by Brian Tracy

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The Psychology of Selling: How to Sell More, Easier, and Faster Than You Ever Thought Possible

This book delves into the psychological principles that drive consumer behavior and provides practical strategies for sales professionals to improve their sales techniques and achieve greater success. more

Author

Brian Tracy
Brian Tracy

Brian Tracy (born January 5, 1944) is a Canadian-American entrepreneur, motivational speaker, and bestselling author. Rising from humble beginnings as a salesman, he built a global training empire through Brian Tracy International. He has authored over 70 books including the famous "Eat That Frog!" and has trained millions of professionals worldwide in sales, time management, and personal development. His practical strategies for business success have made him one of the most influential figures in the personal growth industry. more

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“It's a process and it's a matter of understanding the horse and through any of these little projects you have a beginning, a middle and an end. And if you made up your mind early when he's still scared, you'd think that wasn't working at all. Sometimes it might get darker, before it gets dawn. You might have to work at it a little bit in order for it to come out the other side.”