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Quote by Jerry Greenfield

“Don't just do something because it's a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you're doing something you are passionate about and really believe in, then that will carry you through.”

Quote by Jerry Greenfield

Author

Jerry Greenfield

Jerry Greenfield, born on March 14, 1950, is an accomplished businessman known for his innovation and leadership in the dairy industry. As one of the co-founders of Ben & Jerry's ice cream, he has made a significant impact on the global dairy market. more

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“I'm a pretty laid-back kind of guy. What I've always wanted to do is set up situations in our company where if people who worked there needed help, we would try to help them, and at the same token if the company needed help from people, they would help us. A kind of give and take.”

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“Ice cream is the perfect buffer, because you can do things in a somewhat lighthearted way. Plus, people have an emotional response to ice cream; it's more than just food. So I think when you combine caring, and eating wonderful food, it's a very powerful combination.”

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“If you happen to believe what Ben & Jerry's is supporting and involved in, then you should support the company. If you don't believe in what we are supporting, don't support it.”

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“Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.”

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“So much business is based on the belief that we should do whatever we can within legal limits to make as much money as we can. Ben & Jerry's was based on values, and we try to operate a business that not just sells ice cream but partners with all our stakeholders - whether that's suppliers or customers - to bring about a more sustainable world.”

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“Startups are often very undercapitalised, but I found that to be very beneficial because it forces you not to throw money at problems. Instead, you learn all the nuts and bolts of what you're doing and become an expert.”

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“Next door, there's an old man who lived to his nineties and one day passed away in his sleep. And his wife, she stayed for a couple of days and passed away. I'm sorry, I know that's a strange way to tell you that I know we belong.”

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