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Quote by Nir Eyal

“If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.”

Quote by Nir Eyal

Author

Nir Eyal is a renowned behavior design expert focusing on the study of how to influence human behavior through psychological principles. His research primarily revolves around product design and marketing strategies, aiming to enhance user engagement and loyalty. more

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