“Economics and ethics are not mutually exclusive.” BusinessEthicsEconomicsExclusive Author:Lionel Tiger
“Tracking account planning is rather like counting a mixed batch of tropical fish. You think you see patterns, but they've all changed by the time you've finished counting.” ThinkingBusinessChangedAccountsPatternsFishesFinishedPlanningCountingTropicalTracking Author:Stephen King
“There are really very few economies of scale in centralising or standardising advertising.” BusinessEconomyScalesAdvertising Author:Stephen King
“We start with our consumers and spend an exorbitant amount of time talking with them, trying to figure out what's driving them, finding out where they are and how they're changing things.” TryingBusinessTalkingFiguresAmountFindingsDrivingConsumers Author:Cathy O'Brien
“No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.” BusinessMouthsMediumsAdvertisingBrandsAgencyReviewsWord Of Mouth Author:Rochelle B Lazarus
“Great art picks up where nature ends.” ArtEndsArtistPicksPainterArtisticGreat ArtGreat ArtistFine ArtsCreative ArtFamous ArtistCreative ArtistsArt And ArtistsInspirational ArtistInspirational ArtCreating ArtFine ArtistsArt GalleriesFavorite ArtistCreative SpiritNature And ArtInspiring ArtInspiration And ArtInspiring ArtistMusic Artist Author:Marc Chagall
“Applying creative thinking to our clients' business strategy-this should be our industry's new core competency. And-in what is very good news for our industry-this kind of creativity, creativity that goes to the heart of business, is more in-demand than ever.” ThinkingShouldHeartKindBusinessCreativityCreativeIndustryDemandNewsStrategyVery GoodCoreClientsGood NewsCreative ThinkingBusiness StrategyCompetencies Author:Bob Schmetterer
“There will be an enduring role for the 'soft' side of planning. The piece that deals with meaning, identity and ideas. This is the slightly intangible piece that creative agencies hold at their heart.” HeartIdeasSidesDealsBusinessRolesCreativePiecesIdentityEndurePlanningAgencyIntangible Author:John Woodward
“The media agency model has been hit by a perfect storm ... We are chasing share in a broken system, rather than changing the system.” Has BeensPerfectBusinessShareMediaBrokenModelsStormAgencyChasingPerfect Storm Author:Nick Manning